Whitewater, WI

Whitewater profile

Living in Whitewater

Whitewater is a somewhat small city located in the state of Wisconsin. With a population of 14,895 people and five constituent neighborhoods, Whitewater is the 55th largest community in Wisconsin.

Whitewater is neither predominantly blue-collar nor white-collar, instead having a mixed workforce of both blue-collar and white-collar jobs. Overall, Whitewater is a city of service providers, sales and office workers, and professionals. There are especially a lot of people living in Whitewater who work in food service (15.28%), office and administrative support (13.18%), and sales jobs (10.28%).

Whitewater is a small town with a large college student population. Because of this, there is a real youthful, hip vibe to the place, and much of the life in the town is centered on the college. This has helped Whitewater to buck the trend of other small towns that have suffered declining populations over the past 20 to 30 years. Spending by students, and faculty and staff jobs, are a big part of the local economy.

Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 18.33 minutes getting to work every day.

The overall education level of Whitewater citizens is substantially higher than the typical US community, as 33.62% of adults in Whitewater have at least a bachelor's degree, and the average American community has 21.84%.

The per capita income in Whitewater in 2018 was $17,542, which is low income relative to Wisconsin and the nation. This equates to an annual income of $70,168 for a family of four. However, Whitewater contains both very wealthy and poor people as well. Whitewater also has one of the higher rates of people living in poverty in the nation, with 37.26% of its population below the federal poverty line.

Whitewater is a very ethnically-diverse city. The people who call Whitewater home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Whitewater residents report their race to be White, followed by Black or African-American. Whitewater also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 11.96% of the city’s residents. Important ancestries of people in Whitewater include German, Irish, Polish, English, and Italian.

The most common language spoken in Whitewater is English. Other important languages spoken here include Spanish and Italian.