Because there are quite a few people attending college in Madison, it is thought of as a college town. To the benefit of the many students in the area, Madison provides a number of services, amenities and opportunities geared towards their needs and activities.
Residents of the city have the good fortune of having one of the shortest daily commutes compared to the rest of the country. On average, they spend only 13.40 minutes getting to work every day.
The education level of Madison citizens is very high relative to the national average among all cities (21.84%): 35.32% of adults in Madison have a bachelor's degree or even advanced degree.
The per capita income in Madison in 2022 was $33,897, which is middle income relative to South Dakota and the nation. This equates to an annual income of $135,588 for a family of four. However, Madison contains both very wealthy and poor people as well.
The people who call Madison home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Madison residents report their race to be White, followed by Native American. Important ancestries of people in Madison include German, Norwegian, Irish, English, and French.
The most common language spoken in Madison is English. Other important languages spoken here include Polish and Spanish.
