Because there are quite a few people attending college in Madison, it is thought of as a college town. To the benefit of the many students in the area, Madison provides a number of services, amenities and opportunities geared towards their needs and activities.
Compared to the rest of the country, citizens of Madison spend much less time in their cars: on average, their commute to work is only 13.40 minutes. This also means that noise and pollution levels in the city are less than they would otherwise be.
The citizens of Madison are very well educated compared to the average community in the nation: 35.32% of adults in Madison have a bachelor's degree or even advanced degree.
The per capita income in Madison in 2018 was $33,897, which is middle income relative to South Dakota and the nation. This equates to an annual income of $135,588 for a family of four. However, Madison contains both very wealthy and poor people as well.
The people who call Madison home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Madison residents report their race to be White, followed by Native American. Important ancestries of people in Madison include German, Norwegian, Irish, English, and French.
The most common language spoken in Madison is English. Other important languages spoken here include Polish and Spanish.
