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Data on this report is based on areas within the legal city boundary, outlined in black on the map. Any additional neighborhoods shown on the map are associated with the city by name and are included for reference only.



Florence, OR Real Estate Market

Source & Methodology

Analytics built by:   Location, Inc.

Raw data sources:   American Community Survey (U.S. Census Bureau), U.S. Department of Housing and Urban Development, Federal Housing Finance Agency.

Date(s) & Update Frequency:
  • Home Values, Rents: Reflects Q2 2025. Updated quarterly.
  • Setting, Housing Stock, Homeownership: 2023 (latest available). Updated annually.

Methodology:   NeighborhoodScout uses over 600 characteristics to build a neighborhood profile… Read more about Scout's Real Estate Data

Florence, OR Housing Market Trends

With a population of 9,470, 4,773 total housing units (homes and apartments), and a median house value of $461,575, Florence real estate prices are well above average cost compared to national prices.

Single-family detached homes are the single most common housing type in Florence, accounting for 60.87% of the city's housing units. Other types of housing that are prevalent in Florence include mobile homes or trailers ( 18.34%), large apartment complexes or high rise apartments ( 8.73%), and a few duplexes, homes converted to apartments or other small apartment buildings ( 8.15%).

People in Florence primarily live in small (one, two or no bedroom) single-family detached homes. Florence has a mixture of owner-occupied and renter-occupied housing.

There is a lot of housing in Florence built from 1970 to 1999 so parts of town may have that "Brady Bunch" look of homes popular in the '70s and early '80s, although some of these houses were built up through the early '90s as well. There is also a lot of housing in Florence built between 2000 and later ( 25.64%). A lesser amount of the housing stock also hails from between 1940-1969 ( 10.71%). There's also some housing in Florence built before 1939 ( 1.41%).

Vacant housing appears to be an issue in Florence. Fully 10.20% of the housing stock is classified as vacant. Left unchecked, vacant Florence homes and apartments can be a drag on the real estate market, holding Florence real estate prices below levels they could achieve if vacant housing was absorbed into the market and became occupied. Housing vacancy rates are a useful measure to consider, along with other things, if you are a home buyer or a real estate investor.

Florence Home Appreciation Rates

Appreciation rates for homes in Florence have been tracking above average for the last ten years, according to NeighborhoodScout data. The cumulative appreciation rate over the ten years has been 111.76%, which ranks in the top 30% nationwide. This equates to an annual average Florence house appreciation rate of 7.79%.

Over the last year, Florence appreciation rates have trailed the rest of the nation. In the last twelve months, Florence's appreciation rate has been -0.25%, which is lower than appreciation rates in most communities in America. In the latest quarter, NeighborhoodScout's data show that house appreciation rates in Florence were at 2.50%, which equates to an annual appreciation rate of 10.39%.

Importantly, this makes Florence one of the highest appreciating communities in the nation for the latest quarter, and may signal the city's near-future real estate investment strength.

Relative to Oregon, our data show that Florence's latest annual appreciation rate is higher than 50% of the other cities and towns in Oregon.

Average Home Values

Median Home Value

$461,575

Florence, OR Home Prices
> $1,270,000
$953,001 - $1,270,000
$635,001 - $953,000
$508,001 - $635,000
$381,001 - $508,000
$254,001 - $381,000
$127,001 - $254,000
$63,001 - $127,000
$0 - $63,000
1.4%
1.4%
2.3%
2.3%
8.5%
8.5%
14.4%
14.4%
31.3%
31.3%
26.0%
26.0%
8.0%
8.0%
2.6%
2.6%
5.6%
5.6%
0% 100.0%
% of Homes
Average

for Oregon

High

for nation

Number of Homes And Apartments:

4,773

Florence Appreciation Rates

Rent & Ownership

Average Market Rent:

$1,697 / per month

Homeownership Rate

Owners
Renters
62.3%
62.3%
37.7%
37.7%
0% 100.0%
% of Homes

Vacancy Rate

Vacant
Occupied
10.2%
10.2%
89.8%
89.8%
0% 100.0%
% of Homes

Housing Market Details

Age of Homes

2000 or Newer
1970 - 1999
1940 - 1969
1939 or Older
25.6%
25.6%
62.2%
62.2%
10.7%
10.7%
1.4%
1.4%
0% 100.0%
% of Homes

Types of Homes

Single-Family
Townhomes
Small Apt. Buildings
Apt. Complexes
Mobile Homes
Other
60.9%
60.9%
3.3%
3.3%
8.1%
8.1%
8.7%
8.7%
18.3%
18.3%
0.6%
0.6%
0% 100.0%
% of Homes

Home Size

No Bedroom
1 Bedroom
2 Bedrooms
3 Bedrooms
4 Bedrooms
5 or more bedrooms
5.6%
5.6%
10.0%
10.0%
37.1%
37.1%
42.7%
42.7%
4.6%
4.6%
0.1%
0.1%
0% 100.0%
% of Homes

Popular Neighborhoods in Florence

Popular Communities Near Florence, OR

Zip Codes in Florence, OR