Leland is a medium-sized coastal town (i.e. on the ocean, a bay, or inlet) located in the state of North Carolina. With a population of 28,591 people and ten associated neighborhoods, Leland is the 44th largest community in North Carolina. Leland has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Leland, where the median household income is $82,651.00.

Leland real estate is some of the most expensive in North Carolina, although Leland house values don't compare to the most expensive real estate in the U.S.

Telecommuters are a relatively large percentage of the workforce: 9.93% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

One of the nice things about Leland is that it is nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Because of this, visitors and locals will often go to these areas to take in the scenery or to enjoy waterfront activities.

The education level of Leland citizens is very high relative to the national average among all cities (21.84%): 39.89% of adults in Leland have a bachelor's degree or even advanced degree.

The per capita income in Leland in 2022 was $44,407, which is wealthy relative to North Carolina, and upper middle income relative to the rest of the US. This equates to an annual income of $177,628 for a family of four. However, Leland contains both very wealthy and poor people as well.

Leland is a somewhat ethnically-diverse town. The people who call Leland home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Leland residents report their race to be White, followed by Black or African-American. Important ancestries of people in Leland include English, German, Irish, Italian, and Scottish.

The most common language spoken in Leland is English. Other important languages spoken here include Spanish and Other Indo-European.