DeLand is a medium-sized city located in the state of Florida. With a population of 43,009 people and 14 associated neighborhoods, DeLand is the 93rd largest community in Florida. Much of the housing stock in DeLand was built relatively recently. The construction of new real estate can often be taken as an indication that the local DeLand economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in DeLand, where the median household income is $71,439.00.

Also of interest is that DeLand has more people living here who work in computers and math than 95% of the places in the US.

Telecommuters are a relatively large percentage of the workforce: 16.08% of people work from home. While this number may seem small overall, as a fraction of the total workforce it is high relative to the nation. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Because there are quite a few people attending college in DeLand, it is thought of as a college town. To the benefit of the many students in the area, DeLand provides a number of services, amenities and opportunities geared towards their needs and activities.

The overall education level of DeLand citizens is substantially higher than the typical US community, as 32.54% of adults in DeLand have at least a bachelor's degree, and the average American community has 21.84%.

The per capita income in DeLand in 2022 was $32,718, which is middle income relative to Florida and the nation. This equates to an annual income of $130,872 for a family of four. However, DeLand contains both very wealthy and poor people as well.

DeLand is an extremely ethnically-diverse city. The people who call DeLand home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of DeLand residents report their race to be White, followed by Black or African-American. DeLand also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 19.56% of the city’s residents. Important ancestries of people in DeLand include English, German, Irish, Italian, and Scottish.

The most common language spoken in DeLand is English. Other important languages spoken here include Spanish and French.