New London is a medium-sized coastal city (i.e. on the ocean, a bay, or inlet) located in the state of Connecticut. With a population of 27,980 people and seven associated neighborhoods, New London is the 38th largest community in Connecticut. New London has a large stock of pre-World War II architecture, making it one of the older and more historic cities in the country.New London is neither predominantly blue-collar nor white-collar, instead having a mixed workforce of both blue-collar and white-collar jobs. Overall, New London is a city of service providers, professionals, and sales and office workers. There are especially a lot of people living in New London who work in sales jobs (10.56%), office and administrative support (9.33%), and food service (8.93%). There are quite a few people in the armed forces living in New London, and when you visit or drive around town, you will see military people in and out of uniform, shopping, enjoying life, and being part of the community. One interesting thing about the economy is that relatively large numbers of people worked from their home: 12.03% of the workforce. While this number may seem small overall, as a fraction of the total workforce this is high compared to the rest of the county. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.New London is also a college town, where lots of students live while attending area colleges. Because of the high percentage of people living in New London enrolled in college, New London has a number of services, amenities and opportunities geared towards the needs and activities of students. New London is also nautical, which means that parts of it are somewhat historic and touch the ocean or tidal bodies of water, such as inlets and bays. Quite often, nautical areas such as these attract visitors and locals who come to enjoy the scenery and various waterfront activities. A lot of people in New London take the bus for their daily commute. For the size of the city, the number of people who use public transportation is quite high. For many people in New London, this fills their need for low-cost transportation.The overall education level of New London is somewhat higher than in the average US city of 21.84%: 26.78% of adults 25 and older in the city have at least a bachelor's degree. The per capita income in New London in 2022 was $30,943, which is low income relative to Connecticut, and middle income relative to the rest of the US. This equates to an annual income of $123,772 for a family of four. However, New London contains both very wealthy and poor people as well. New London is an extremely ethnically-diverse city. The people who call New London home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of New London residents report their race to be White, followed by Black or African-American. New London also has a sizeable Hispanic population (people of Hispanic origin can be of any race). People of Hispanic or Latino origin account for 29.37% of the city’s residents. Important ancestries of people in New London include Irish, Italian, English, German, and Polish. Foreign born people are also an important part of New London's cultural character, accounting for 17.41% of the city’s population. The most common language spoken in New London is English. Other important languages spoken here include Spanish and French.
